Promoting music videos online has become a great way to generate interest in the music that is being released by artists and rappers in recent times. Individuals have been finding many creative ways to assist artists with online promotion as well. Social Media promotion, Website Promotion, Email Marketing, and added to that there are special websites and music blogs that are designed to promote artists in many different ways.
The proper promotion of a music video leads to more views, followers and likes, which in turn introduces the artist to a larger audience and fan base. Music videos are also used to bring more fans to live shows, which can help artists to earn more from their music.
Producing a professional music video usually requires hiring the right professionals (directors, videographers, video editors etc.) that know how to produce and deliver a great final product, but even if you don’t have a big budget to spend or the time to invest on shooting a ‘traditional’ music video there are other options available such as creating professional lyric videos for your songs, which have become quite popular and sought after by music fans in recent years and are usually much cheaper and take less time to make.
Here are some of the best ways to promote your music video online as an artist or rapper…
Social Media Promotion
Music artists have found new ways to keep in touch with their fans through social media, as they grow large amounts of followers and subscribers on their pages. When starting out, some independent artists might find it a bit difficult to grow their social media followers, so some of them may decide to buy their first 2 or 3,000 followers or subscribers, as this way their page will stand out and fans will not get the feeling that nothing is happening for them. It’s usually better to only buy followers and likes by using the official social media platform’s advertising tools though, such as by using Facebook or Youtube ads – even though it might be a bit more expensive – cause buying followers from unofficial third-party websites might not always bring the expected results and you even risk getting your social media accounts suspended in some cases.
However as their careers grow, artists can also employ social media managers to monitor and manage their pages, as fans will lose interest when they see pages that are not updated for a long period of time.
YouTube Promotion
YouTube, as you probably already know, is the largest and most popular social media platform for videos in general and that of course includes music videos as well. So make sure you have your own YouTube channel where you can upload your music videos as that’s where most music fans go to watch music videos online. YouTube ads are a great way to promote your music video on YouTube, but you can also subscribe to other music artists’ channels and comment on their videos which in turn will bring more attention to your own channel and videos as well and it’s totally free. You can also collaborate with other artists on songs and videos so you can become known to their own audience as well.
Facebook allows artists to have fan pages and personal pages and there are also many Facebook music groups that an artist can join, in this way more fans can be informed about new music, as soon as an artist is ready to release a new video. There can also be a lot of promotion done on Facebook to build up anticipation for the release. This is another good strategy to implement. Don’t be afraid to spend some money on Facebook ads to promote your music videos as that can bring some great results and more attention to your music video without having to spend a great amount of money.
Promoting on Instagram can help boost a music artist’s career in a big way, as there are a lot of music lovers who have accounts on the site. As an artist, you can post videos of yourself performing on stage, as well as previews of your official music videos or even behind the scene footage etc. This can be a great way to promote your music on Instagram and connect with your fans more.
It is good for artists to tweet some information about themselves from time to time, as they try to stay connected to their fans. Tweeting the links to YouTube videos will help to increase the views, likes and comments on a music video, as well as the channel subscribers and this is always good. Artists can also use Twitter to find fans and engage with them. It is also good to set up 3rd party apps such as Hootsuite to send out scheduled tweets as that will save you more time and allow you to work on your music.
LinkedIn is another Social Media Platform that is being used by many artists now. Great articles and reviews about music videos can be promoted there. Even though the platform is geared towards the promotion of businesses, music is also a business so it is accommodated there as well.
Website Promotion
Every artist should have a music website, with all their videos on it, as it is a great promotional tool. These websites can be developed by professionals and promoted by them as well. When this is done, music videos will get more exposure and artists will be able to reach more fans. Having your own website as an artist also makes you appear more professional and serious about your music.
Music Blogs
Reaching out to music blogs that cover music genres and artists that are similar to your style is another great way to promote your music videos online. You just need to find the right blogs and contact them and see if they’ll be willing to feature your music video on their site. Networking and having the right attitude is key for this to work and if you do this right it’s certain that you’ll be able to get a lot of exposure for your music videos and your music as an artist in general.
Email Marketing
Email marketing is another great way to promote your music videos online. In order for this to work you have to sign up (if you haven’t already) for an email marketing platform such as Aweber, Getresponse or Mailchimp.
There are usually some monthly fees you have to pay to use such services, but if you’re on a budget, Mailchimp is probably your best option as it’s free for up to 2,000 email subscribers and works really well and has plenty of features you can use.
Building an email list of music fans is usually done by adding an opt-in form on your website where fans can sign up with their name and email in exchange of a free music download of your single or EP etc. You’re then able to stay in touch with your email subscribers and promote your videos and new releases to them by sending out an email each time you upload a new music video and so on.
Conclusion
As you can see there are several different methods you can use to promote your music video online as an artist or rapper, both free and paid. So try to create a marketing plan and use the ones that are the most suitable for you, and you’ll be able to extend your audience, reach more music fans and grow your fan base as a music artist or rapper fast.
